York University’s Schulich School of Business has announced the launch of a new, one-year Master of Marketing degree program. The program is reportedly the first Master’s program in Canada specifically designed to train university graduates in professional marketing skills. YorkU states that the program is uniquely management-focused and designed to prepare university graduates to fill progressive marketing positions. “The Master of Marketing program will teach how to most effectively use state-of-the-art digital marketing and social media tools and research methods and will allow students to grow their literacy around advertising and consumer behaviour,” said YorkU Program Director David Rice.


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