The University of Guelph has created two new food laboratories, including a simulated grocery store, to better understand consumers’ relationships with food. A UoGuelph release states that the The Longo’s Food Retail Lab and the Schneider’s Research Lab, which opened earlier this week, are designed to help researchers better understand consumer decision-making, consumption habits, and reactions to advertising. Longo’s Food Retail Lab has been built to simulate a retail grocery store and will allow researchers to observe patterns in buyers’ behaviour as they move about the space. “Researchers will explore a number of areas, including how consumers value and learn about different foods, and their decision-making when viewing advertising, and purchasing and consuming foods,” said lab research director Michael von Massow.



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