University of Guelph

The University of Guelph has launched the International Institute for Sports Business and Leadership, which is described as the first sports-oriented business institute in Canada. According to Founding Director Norm O’Reilly, the Institute will bring together industry leaders and scholars through its research events, facilities, professional sport, participation sport, and links to health and wellness. “Sport is an enormous global industry looking to reach $80 billion in North America alone by 2022. It’s a huge business,” said Scott McRoberts, an Associate Director at the Institute. “The data and information we get from the institute will help with strategic decisions.” UoGuelph adds that organizers expect that the Institute will foster co-op opportunities for students and new courses.




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