The Université du Québec à Montréal has received $1M from Transat AT CEO Jean-Marc Eustache in support of UQAM’s Transat Chair of Tourism. The donation comes as part of the institution’s 100 millions d’idées campaign, and was made on the 25th anniversary of the chair. Eustache noted that the competitiveness of the tourism sector punctuates the need to stay on top of markets, trends, customer expectations, and new technologies impacting the industry. UQAM states that the Chair is the first of its kinds at the university.

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