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Informational interviews with professors and industry professionals are a key tactic for undergraduates looking to boost the value proposition of their degrees, writes Derrick E Rancourt. According to the author, informational interviews are a form of “rapid prototype testing” that can help students pivot to a new prototype if they do not like what they hear. Students should also engage with professors at the cutting-edge of research, Rancourt adds. Such “wayfinding” techniques can also be paired with work integrated learning to make students more marketable upon graduation.

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